What is Jofu (Women’s Fuzoku)? A Gentle Guide for Visitors to Japan

Supervised by Shoki Aoyama (CEO, OASIS GROUP) / Edited by OASIS JOURNAL

Quick answer
Jofu (women's fuzoku) is a Japanese service in which a male therapist travels to a hotel or similar location to spend time with a female customer, mainly through counseling and massage. At shops that operate with proper notification, intercourse is prohibited, and in many shops only women aged 20 and over can use the service.

In this article
What is Jofu (Josei-yo Fuzoku)?
Legal Status in Japan
What the Visit Is Like (A General Example)
Differences from Host Clubs and Rental Boyfriends
Who Uses This Service
Things to Check When Choosing a Shop
Frequently Asked Questions
Articles to Read Next
Contact OASIS Global

What is Jofu (Josei-yo Fuzoku)?

Jofu is a service in which a male therapist spends time with a female customer. In many shops, this is an outcall (the therapist comes to your hotel or meets you nearby) service: the therapist goes to the hotel where the customer is staying, or meets the customer nearby and then travels together.

The content varies by shop, but in many cases the main parts are counseling (conversation), massage, and relaxing time. Some shops also offer courses focused only on conversation or going out together.

Legal Status in Japan

In Japan, shops like this operate after filing a notification as a "storeless-type fuzoku (Japan's licensed adult entertainment businesses) special business" under the Fueiho (the law regulating fuzoku (Japan's licensed adult entertainment businesses) and ensuring appropriate operations).

As an important rule, shops that operate with this notification do not allow intercourse. This is because intercourse is not permitted under Japan's Anti-Prostitution Law. The official OASIS website also states that intercourse is completely prohibited.

What the Visit Is Like (A General Example)

This varies by shop, but the official website of OASIS Tokyo Main Store describes the following flow.

Booking (via LINE, phone, email, or DM on the therapist's X [formerly Twitter])
Meeting up (you can choose to check in to the hotel first and the therapist joins you, or have the therapist come to your home)
Counseling (you tell the therapist your preferences, physical condition, worries, and things you prefer to avoid)
Bath time (you can choose to bathe together or separately)
Stretching and oil massage
Conversation time
Seeing you off

During counseling, you can tell the therapist what you would like and would not like. The official Q&A states that if you feel uncomfortable during the session, you can say so at any time, and the session can be stopped.

Differences from Host Clubs and Rental Boyfriends

Differences between jofu and similar services (diagram)

Japan has several similar services for women. The general differences are as follows.

Service	Main Content	Location
Jofu (women's fuzoku)	Counseling, massage, and relaxing time. May include sexual service elements (intercourse is prohibited)	Hotels, etc. (mainly outcall)
Host club	Food, drinks, and conversation at the venue	At the venue
Rental boyfriend	Mainly dates and conversation. No sexual services	Outside locations
Beauty/relaxation treatments for women	Beauty treatments and relaxation to relieve fatigue	Salons

Who Uses This Service

According to the official OASIS Q&A, customers range widely in age, from their 20s to their 60s, and include office workers, homemakers, self-employed people, and business owners. Many customers are said to be first-time users.

Things to Check When Choosing a Shop

When choosing a shop for the first time, it may help to check the following points on the official website.

Age and other conditions for use (OASIS is limited to women aged 20 and over)
Whether prohibited acts are clearly stated (such as the ban on intercourse)
Whether the total price is explained at the time of booking
Reception contact details and reception hours
Rules on therapist testing (STI testing)
How privacy is handled
Cancellation rules
Whether the shop accepts customers from overseas, and which languages are available for contact

Whether a shop accepts customers from overseas varies by shop. Please check directly with the shop before booking.

Frequently Asked Questions

Q1. Is jofu legal in Japan?

Shops that operate with proper notification are operating under the Fueiho (the law regulating fuzoku (Japan's licensed adult entertainment businesses)). However, intercourse is prohibited.

Q2. Can anyone use this service?

Conditions vary by shop. OASIS is limited to women aged 20 and over, and men cannot use the service.

Q3. Can I use the service if I don't speak Japanese?

The languages available vary by shop. Within the OASIS group, OASIS Global can assist in English and Chinese. For other languages, please check before booking.

Articles to Read Next

Contact OASIS Global

OASIS Global is the OASIS GROUP shop listed as "international" on the official website. Reception hours are shown as "24 Hours (Reception: 10am–2am)" (Japan time).